Work with purpose.
Ideas in action.
Selected work and brands in the Axel portfolio. Each project is a different question, answered with strategy, creativity and execution.
Projects
Aikia Yogashala
A local growth strategy for a holistic wellness studio in HSR Layout, Bengaluru.
BrookeFit
Positioning a premium gym for a more relevant membership audience.
Pyngyn
Brand identity and logo exploration documented in the supplied design work.
Ashwa Equestrian Academy
A premium equestrian identity influenced by Indian heritage.
First Drop Theatre
A clearer online home for training programmes, practice and stories.
SafetyCop Solutions
A more structured digital presentation for a specialist solutions business.
Le Zilver
Digital communication for a contemporary silver jewellery retailer.
Career Vita
A structured discovery and digital audit approach for growth planning.
Ananda Sangha India
Content and digital communication work across programmes and community initiatives.
Hasiru Harmony
Positioning and digital storytelling for a nature-focused residential development.
Brands we've worked with
